If you’ve been doing music (or any kind of art) for more than a few years, then you probably have some old content. An album, a book, some kind of product that you released years ago and is just kind of sitting there. Raise your hand if you know what I’m talking about!
It’s good content and you want to share it with people and make a little money off of it. That’s why you released in the first place, after all! So here’s the question:
Should you repurpose your content?
Well, yes and no. Repurposing old content is a great way to let newer fans and followers know about some of the older stuff you’ve got. Here’s my word of caution, though: don’t repurpose old content and pretend that it’s brand new. Be honest about the fact that you’re bringing something older back into the light.
Here are five ways you can do that:
1. Write a Blog about It
Blogging about your older content should focus on two things: bringing old content to a new audience, and sharing about why this older content still relates to the world today. Old stuff can still be current! Focus on the now of your content.
2. Make a Video about It
Video is powerful! In today’s world, people watch videos on nearly every major social media platform. Even if your content is not inherently visual (like a song that doesn’t have a music video), you can still make a video of you talking about how this older product relates to your work today, or why today’s audience might enjoy it.
3. Take a Picture of It
You know what’s just as powerful as video (if not more so)? Pictures! Take a picture of you posing with your older album cover or book in hand, and share it for Throwback Thursday. The #TBT (Throwback Thursday) hashtag is popular on most of the major social media channels, so take advantage of it!
4. Give a Different Angle
An easy way to do this with music is to make a remix of an older song. That way you have a “new” product to release, but it also generates interest in the original. With a book you could release a revised and updated version, or give it a new cover design.
5. Contact Influencers who can use it
Bloggers, periodical publications, even local news channels can be a great way to get the word out. If you have a new release coming out, it’s a great opportunity to share your older art, too.
As musicians/writers/artists, we creative types are often focused only on the new – creating new content, sharing our new visions. Don’t neglect the old stuff, because it’s part of who you are as an artist. And with a little creativity, you can repurpose your old content and share it with a new audience!
For more details about this process – and a little insight into how I’ve done repurposing for myself – check out the video!
Gabby is a digital media enthusiast from California who also has a deep passion for music. She currently works for Helps2Media as CEO. When she’s not being social, she’s creating music with her current music project.