YouTube is a powerful tool for marketing, sharing, and gaining followers and fans. Helps2 has been building YouTube channels and making videos for clients for years, and more recently, we’ve been working on growing our own channel. And so now I want to share with you five things that we’ve learned that can make or break your YouTube following.
Here are some mistakes that you might be making on YouTube:
1. Having no vision or theme
If you don’t know what you’re focused on, then your followers certainly won’t know. Don’t be scattered with your information. If you make a video with the cover of a song and people subscribe, then don’t be surprised if many of those folk unsubscribe if your next video is a cooking tutorial. We all have numerous different interests, but be focused with your YouTube channel.
2. Infrequent Posting
I’ve said it before and I’ll say it again – consistency is key. If you want to grow your channel and your following, you should probably be posting a new video once a week – or even twice a week. You can schedule videos on YouTube, so you can make videos ahead of time and schedule the postings to free up your time for other tasks.
3. Adding no value
People can tell if you’re doing this thing just for money. Even if your channel is intended for pure entertainment, that’s still valuable. Your passion and desire to benefit others is what’s important. Sure, you need to make money, but don’t make every video a sales pitch.
4. Uploading bad thumbnails
This may not seem like a big deal, since YouTube is all about video, not still images. However, the thumbnail of a video is what people see first; and if it’s not compelling, they won’t click it. When you’re first starting out on YouTube, you may not have the ability to customize your thumbnails, so just do the best you can with what YouTube makes available to you. But after you’ve built your channel for a while, then you can upload your own thumbnails.
5. Always directing people off YouTube
I just recently learned this one myself. YouTube is a business, of course, and they want to make money. And every time traffic gets directed away from their site, they don’t make money. We’ve seen it with some of our clients and with our own channel, too – YouTube traffic drops when we’ve directed people away (as in asking them to visit our own website, find us on Facebook, etc.) Keep your engagement high within YouTube itself. If you add value and people like your content, they’ll seek you out elsewhere on the web.
Are you doing any of these things? If so, stop right now! No one’s perfect and we all make mistakes (that’s how my team and I learned all of these things, actually – by making mistakes!) If you need further help, check out our channel for more videos, or contact me!
Check out the video below for more details on YouTube mistakes and how not to make them!
Gabby is a digital media enthusiast from California who also has a deep passion for music. She currently works for Helps2Media as CEO. When she’s not being social, she’s creating music with her current music project.