So how do you start a brand online from scratch? How do you grow a following if don’t have a following to begin with? Well, I’m here to help you with those questions!
In case you didn’t know, Helps2 is an online marketing company. And we specialize in helping small businesses and independent creatives grow their presence online – or start it from scratch! So I’m here to offer three quick tips – the same key tips that I give to all of our clients who are just starting out.
1. Start With One Social Media Platform
It’s okay to start small. Each social media platform reaches a different group of people or a different demographic. Determine who you’re trying to reach with your product, service, or message; high schoolers and young millennials are on Instagram, whereas parents and even baby boomers are more likely to be on Facebook.
Pick one platform and do it well. Contrary to what you might have heard, you don’t have to be on every single platform. Better to master one – and then take on a second one if you feel like you can handle it – than to have ten social media channels and do none of them well. Focus on quality and consistency. Which brings me to my second tip.
2. Be Consistent
In consistency lies the power! Not every marketing strategy works for every person, but no marketing strategy works well without consistency. Keeping your name, your vision, your presence in front of your audience’s eyes on a predictable, regular basis is really one of the biggest keys to taking you to the next level of engagement.
3. Look Credible Online
Let’s face it – image really does matter. Make sure your content is top-notch. If you need help with graphics, photography, or content writing for your website or social media – hire someone or ask for help. Clean graphics, professional quality photographs, correct grammar and punctuation – these little details will help you look credible and professional online, no matter your industry.
It’s never too late to start! Put these tips into practice, and contact me if you need some help to get your online marketing launched and moving forward!
Gabby is a digital media enthusiast from California who also has a deep passion for music. She currently works for Helps2Media as CEO. When she’s not being social, she’s creating music with her current music project.